April 2007 Archives

Mollie is the author of The End of 6% - How to Get the Real Estate Expertise You Need Without Paying Commission, which outlines the consulting model for the consumer. She is also the author of Ripping the Roof off Real Estate and the coauthor of How to Make Your Realtor® Get You the Best Deal, Massachusetts Edition.

She founded the Accredited Consultant in Real Estate (ACRE®) Training and Certification Program in 2006 that includes course work and a "unique in the industry" full coaching program for ACRE® graduates. She is the Chairwomen of the ACRE Council LLC, the business entity that promotes the real estate consulting approach to the industry.

Merv is the developer of the real estate industry's first Activity Based Pricing model, known as SmartPlan™, which allows real estate agents to price their services on actual work performed. SmartPlan™ provides complete consumer cost transparency that is inherently lacking in the traditional commission model. SmartPlan™ is available to any real estate agent or organization as an optional service pricing strategy and coupled with the ACRE® designation and consulting practice provides a unique value proposition setting you apart from your competition.