Merv Forney

Merv is a REALTOR® affiliated with RE/MAX Renaissance in Leesburg, Virginia. He and his wife Pamela formed the Choice³ Realty Group in 2004 doing business exclusively as real estate consultants. Merv used his 25+ years experience as an executive with IT services firm EDS to develop his real estate consulting models using comprehensive fee schedules still in use today. Merv found Mollie during his early research on new real estate business models and through her experience sharing became convinced that the "new consulting model" is the way of the future.

Prior to launching his real estate career, Merv founded the Business Interchange Group (BIG), a management and technology consulting firm. Merv's business and technology background allows him to develop and/or deploy many web based technologies used for his real estate clients as well as his technology clients.

In March of 2005, Merv launched one of the very first national and regional real estate Blogs: the Northern Virginia Real Estate Guide. His Blog consistently ranks in the top 30 nationally. His consulting business model, technology expertise and business approach serves him well in an industry ready for significant change.

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Merv Forney

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