Merv Forney

Merv is currently an inactive, referral only REALTOR® affiliated with RE/MAX Renaissance in Leesburg, Virginia. He and his wife Pamela formed the Choice³ Realty Group in 2004 doing business exclusively as real estate consultants. Merv used his 25+ years experience as an executive with IT services firm EDS to develop his real estate consulting models using comprehensive fee schedules still in use today. Merv found Mollie during his early research on new real estate business models and through her experience sharing became convinced that the "new consulting model" is the way of the future.

Prior to launching his real estate career, Merv founded the Business Interchange Group (BIG), a management and technology consulting firm. Merv's business and technology background allows him to develop and/or deploy many web based technologies used for his real estate clients as well as his technology clients.

In March of 2005, Merv launched one of the very first national and regional real estate Blogs: the Northern Virginia Real Estate Guide. His Blog is consistently ranked among the top 100 nationally. His consulting business model, technology expertise and business approach serves him well in an industry ready for significant change.

Merv is now focusing his time and energies assisting real estate agents with marketing, Blogging and the use of his proprietary SmartPlan™; an industry first applying Activity Based Pricing to real estate transactions. SmartPlan™ provides complete consumer cost transparency that is inherently lacking in the traditional commission model.

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Merv Forney

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