Merv Forney
Merv is the developer of the real estate industry's first Activity Based Pricing model, known as SmartPlan™, which allows real estate agents to price their services on actual work performed. SmartPlan™ provides complete consumer cost transparency that is inherently lacking in the traditional commission model. SmartPlan™ is available to any real estate agent or organization as an optional service pricing strategy and coupled with the ACRE® designation and consulting practice provides a unique value proposition setting you apart from your competition.
In 2004 Merv and his wife Pamela formed the Choice3 Realty Group doing business exclusively as real estate consultants. Merv used his 25+ years experience as an executive with IT services firm EDS to develop his real estate consulting models using Acivity Based Pricing. Early on, Merv found Mollie and discovered her successful approach was very similar and further solidified the Choice3 business model.
In March of 2005, Merv launched one of the very first national and regional real estate Blogs: the Northern Virginia Real Estate Guide. When active, the Blog was consistently ranked among the top 100 nationally and consistently recieved over 100,000 page views per month. His consulting business model, technology expertise and business approach served him well in an industry ready for significant change.
Prior to launching his real estate career, Merv founded the Business Interchange Group (BIG), a management and technology consulting firm. Merv's business and technology background from a successful 25 year career with Electronic Data Systems (EDS) allows him to also develop and/or deploy many web based technologies used for real estate and small business clients.
Merv is now focusing his time and energies assisting brokers and real estate agents with marketing, technology and the use of his proprietary SmartPlan™ through the Business Interchange Group.
In March of 2005, Merv launched one of the very first national and regional real estate Blogs: the Northern Virginia Real Estate Guide. When active, the Blog was consistently ranked among the top 100 nationally and consistently recieved over 100,000 page views per month. His consulting business model, technology expertise and business approach served him well in an industry ready for significant change.
Prior to launching his real estate career, Merv founded the Business Interchange Group (BIG), a management and technology consulting firm. Merv's business and technology background from a successful 25 year career with Electronic Data Systems (EDS) allows him to also develop and/or deploy many web based technologies used for real estate and small business clients.
Merv is now focusing his time and energies assisting brokers and real estate agents with marketing, technology and the use of his proprietary SmartPlan™ through the Business Interchange Group.
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