Professional Edition Blog » June 3, 2008

June 3, 2008 Archives

Getting Back to the Basics When the Basics have Changed

Author: Mollie Wasserman
Date: June 3, 2008 9:06 AM
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Hockey great Wayne Gretzky was asked once why he was so great. He didn't comment about his speed on the ice, the way he handled the puck, or even how he took his shot. He simply responded: "I go to where the puck is going to be, not where it currently is".
If you are out in the market trying to make a living in real estate, I don't need to tell you that our industry continues to go through tremendous changes that are challenging our most basic of real estate practices and assumptions:

  • Revolutionary growth in technology which continues to transform our industry.
  • A huge consumer backlash that, contrary to conventional wisdom, is not just challenging our commissions but challenging our very value as professionals.
  • A growing bewilderment by both the consumer and ourselves over what exactly our role as real estate professionals today is supposed to be.
Thumbnail image for Confusion.jpgYet, in the midst of all of this, when we clearly need some new direction, it seems like all we're getting is the same old advice from the same pundits that have been around forever saying the same things like:
Continue reading Getting Back to the Basics When the Basics have Changed »»
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