Over the last year or so, as the market has softened in many areas, newer agents who found making money so easy just a few years ago are getting out of the industry. Agents who remain are being told to “get back to the basics”. The problem is that “the basics” have dramatically changed in the last few years. Gone are the days when cold calling, sending out postcards, spending your valuable time at open houses, working floor time, etc. actually worked.
Continue reading "Want to Be in The Real Estate Business in The Near Future? Start Listening to the Consumer." »
In a recent article, the founder of a leading online real estate referral site, tried to make the case to beleaguered real estate agents that buying leads is good for their business and intimated that failure to buy these leads from third party companies (such as theirs) is to miss out on business.
First, let's start with the basic premise - I agree with them that there is a cost of obtaining business. Whether you do old-fashioned farming, mailings, phone calls, or put your resources into your client base and get your business from referrals, business has to come from somewhere and it has a monetary cost.
Continue reading "What is All the Fuss about Paying for Leads? PLENTY! What you Need to Know…" »
Over the last year or so, as the market has softened in many areas, newer agents who found making money so easy just a few years ago are getting out of the industry. Agents who remain are being told to “get back to the basics”. The problem is that “the basics” have dramatically changed in the last few years. Gone are the days when cold calling, sending out postcards, spending your valuable time at open houses, working floor time, etc. actually worked.
The RSS Feeds [
The Discussions
In the Evolving Role of the Real Estate Professional in the Internet Age, LESS IS MORE
Very interesting exchange! I am in agreement on many points both M...
creed smith's comment on
In the Evolving Role of the Real Estate Professional in the Internet Age, LESS IS MORE
Exactly...there's too much information out there for buyers and se...
Mollie Wasserman's comment on
In the Evolving Role of the Real Estate Professional in the Internet Age, LESS IS MORE
Creed, it's not what you say - it's how you say it. You and I are ...
creed smith's comment on
In the Evolving Role of the Real Estate Professional in the Internet Age, LESS IS MORE
Hi, sorry about the horror; sometimes to get people to listen you ...
Mollie Wasserman's comment on
Think Real Estate Consulting is a Fancy Name for Discounting?
Albert, thanks for your comments. We're learning that there are a ...
Albert's comment on
Think Real Estate Consulting is a Fancy Name for Discounting?
Real Estate Consulting is the future business model of real estate...
Dave Roberts's comment on
Think Real Estate Consulting is a Fancy Name for Discounting?
Thanks Mollie, You've made it clear there are non-commission optio...
Mollie Wasserman's comment on
Think Real Estate Consulting is a Fancy Name for Discounting?
William, you may want to check out the ACRE testimonial section of...
William Johnson GRI CRS e-PRO's comment on
Think Real Estate Consulting is a Fancy Name for Discounting?
Hello Mollie, A wonderful clarification for those that don't get i...
Mollie Wasserman's comment on
Bleeding Is Not Good for Your Business’ Health
I just received a comment from another agent regarding this articl...