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The World Wide Rave...And I AM Raving!

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By Mollie Wasserman on June 15, 2009 8:27 AM Vote 1 Vote

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David challenges the conventional wisdom on how to bring online eyeballs to whatever you do. I found myself nodding my head and saying YES! out loud.

I'm not in the book review business but I have to tell you that I just got through reading World Wide Rave by David Meerman Scott and it is an amazing book!

As I posted on Facebook last night:

I've been struggling with how to get my book and company more noticed without much in the way of funds, and after reading this book, I feel like I have a new lease on life and work. If you know me at all, you know I don't swoon over much but this book is incredible.

Like many of us ACRE®s, David challenges the conventional wisdom on how to bring online eyeballs to whatever you do. I found myself nodding my head and saying YES! out loud.

AND...if you want to get a taste of what I'm "raving" about, you can go to his site and download his free e-book that started it all: The New Rules of Viral Marketing: How Word of Mouse Spreads Your Ideas for Free.

But, it gets better...

I decided to start using what I learned and so, I asked the author if we could be "friends". (I still find using that term weird but understand why FB uses it given their origins). I figured he's a big muckety-muck author and wouldn't respond to me.

Wrong! Not only did he confirm me as a friend, but he commented the following:

Hi Mollie - Glad you liked my book. Many thanks for talking it up. I wish you good luck implementing the ideas.

And then this suggestion that I want to share with all of you:

I am a professor at the Free HubSpot Inbound Marketing University this week and am presenting on Wednesday.

Well, I went to Inbound Marketing University, and lo and behold, not only is David "teaching" on Wednesday, but the other classes sound fantastic! Here are some examples:

Monday (TODAY) 12:00 - 1:00pm EDT
How to Blog Effectively for Business
Ann Handley and Mack Collier, Marketing Profs

Tuesday (Tomorrow) 12:00 - 1:00pm EDT (GMT-4):
Social Media and Building Community
Chris Brogan, New Marketing Labs

Friday 12:00 - 1:00pm EDT (GMT-4):
Successful Email Marketing
Eric Groves, Constant Contact
(Full Disclosure: I use Constant Contact for the ACRE Alert and Hot off the Wire - they are a leader in permission based marketing).

The best part of this Inbound Marketing University? It's FREE! But, it starts today so I'd recommend that you sign up asap. I'll definitely be taking in as many classes as possible in order to grow ACRE®.

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About this Entry

This page contains a single entry by Mollie Wasserman published on June 15, 2009 8:27 AM.

How does consulting business impact the bottom line? was the previous entry in this blog.

When a Model no Longer Works...it's Time to Adapt is the next entry in this blog.

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