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Thoughts on agent remuneration

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A recent post on Active Rain initiated a wide ranging discussion of how REALTORS® get paid. Two ACRE® colleagues, whose judgement in such matters I respect, happened to notice my little contribution to that discussion and suggested I reproduce it here...

To me, our method of remuneration is inextricably tied to how we see our role and how we practice. Perhaps adding a little context will usefully extend the discussion in this thread.

Prior to the mid nineties, for the best part of a century, we real estate agents were quite clearly salespeople. We operated under sub-agency; our fiduciary duties accrued only to the Seller and, as salespeople, sale-contingent commission was the appropriate remuneration. In the '94 to '96 timeframe all that changed. Depending on where one practiced, Buyer Agency came into vogue and with it, in my opinion, a mandate to "stop selling" and "start representing." Our selling culture, however, was so deeply entrenched we continued to operate as salespeople but embellished our selling with a lot of talk about "representing our clients" on whichever side of the transaction we found ourselves.

The common, or case law, and industry regulations in most jurisdictions are clear that our agency duties are fiduciary in nature, i.e. a REALTOR® serves a client in a position of trust. That is further defined as placing the client's interest above all others including our own. Such is the nature of being a true professional - providing skilled services and impartial advice in exchange for a fee.

Whether agents are paid by a flat fee or percentage commission, if such remuneration is contingent on a sale taking place, the agent clearly has an interest in the early completion of the transaction. That interest logically conflicts with the impartiality required of a professional. What if the best advice to one's client around a buying decision happens to be that which would delay, reduce or eliminate one's commission check?

The only protection the client has in this circumstance is the agent's ethic, because the remuneration model is an incentive to self-interest, not impartiality. Perhaps we would do well to extend our thinking outside of our traditional agent-centric box to better integrate our role, practice model and remuneration systems in the interest of being truly professional.

Ron Stuart, REALTOR®, ACRE®
HarbourSide Realty Ltd.
Halifax, Nova Scotia.

3 Comments

Hi Ron, I keep seeing comments about your excellent presentation. At the moment I am working with a client who insists on paying 3.5% commission for her $1,000,000 house. I asked her if she was interested to meet with me to discuss viable options. Your presentation may help me, is there anything you could send me? marjet@marjetsellssf.com
By the way...I used to work for RE/MAX cornwall for 20 some years...when I lived in Canada!

Marjet:

I'm emailing you directly.

R.

I'm not sure where to leave my comment on today's webinar so I'll try here. I thought it fabulous and I missed slides 1-7! I look forward getting at least the slides posted, and if we can can get an audio that would be fantabulous!!!! (Better than fabulous.)

I'd first check with DimDim and find out why no audio for Ron. Mollie your audio was fine. If Ron was not there you were not able to receive and hold it up to a mike to broadcast it to us???? I don't know the technical aspects, but sure a $5 fee is fine if it's economical to collect that fee and still broadcast--or just use DimDim and make sure it's recorded.

I guess I'm not so hard to please when the info is FANTASTIC!

Diane Wolta, Denver CO

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About this Entry

This page contains a single entry by Ron Stuart FRI published on March 21, 2010 10:27 AM.

My Commissions are not Negotiable was the previous entry in this blog.

Roundtable Discussion on How ACREs May Assist Home Buyers is the next entry in this blog.

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