The Consulting Times

How a Multi-Billion Dollar Industry Came To Have an Identity Crisis

By: Mollie W. Wasserman

"No matter how it's presented or dressed up, there is an inherent conflict of interest when a REALTOR® is expected to act as a fiduciary agent providing objective, unbiased counsel to clients, while at the same time being paid by commission. This unspoken reality, combined with a lack of choices in the real estate services offered and how they can be paid for, is the elephant in the room. The real estate industry knows it's there because the consumer keeps pointing to it, but no one wants to acknowledge it and certainly no one wants to talk about it. UNTIL NOW. "

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"For real estate professionals who are defending their commissions against the government, consumer groups, and third-parties that want to change the industry while making consumers take on more work and liability, and for consumers who no longer know who or what to believe, Ripping the Roof off Real Estate spotlights the real estate issues that affect each of us."

"Mollie knows the real estate business point-blank. By sheer focus on consulting with clients rather than selling to clients, she operates at the highest fiduciary level--consulting, advising, negotiating, and troubleshooting."

"Occasionally a book comes along that is singular in its achievement of creating possibilities. This must-read book does that, by detailing to real estate professionals how they will earn greater financial, economic, and business rewards by giving the real estate-buying consumers what they've wanted for years: choices on how to pay, without fumbling with discounters."