Table of Contents

	Foreword
	Preface
	Acknowledgments
	Disclaimer
	About the Term Realtor®
	About the Author
	Introduction: An Industry with an Identity Crisis
PART 1: THE CURRENT STATE OF REAL ESTATE
	How In The World Did We Get Here?
	The Other Side of the Fence
	I’m Paying You How Much?
	What an Agent Does
	Why a Discount Commission Is No Bargain
	Real Estate and the Internet
	Misleading Real Estate Advertisements and Sensational “News” Stories
	The Unrepresented Seller
PART 2: HOW ABOUT SOME CHOICES?
	What Is Real Estate Consulting?
	How Fees and Hourly Compensation Work
	How About Some Choices?
	Determining What You Need
PART 3: WATCH OUT FOR THE FOUR FINANCIAL POTHOLES
	Pricing Your Home to Sell for the Highest Value
	Navigating Contracts, Disclosures, and Agency
	Negotiating the Deal
	Troubleshooting the Transaction

	Epilogue