Susan Plage

And why not? I do not discount my commission up front. I charge an upfront fee, although it's modest by some standards. ACRE® has brought me back to my roots and rejuvenated my thinking. I had forgotten what I learned long ago in a marketing class: if you give something away for free, the item has almost no value to the consumer. If you put a price on the product and give it for free, then it starts to have some value. If you put a price on the product and charge the price, the consumer evaluates the item before rushing to buy. Since I became an ACRE®, I'm all about truly sizing up or qualifying the potential buyer and the potential seller. They can size me up as well.

ACRE® does shut down some business initially: but you get more ultimately once you're comfortable with the model and you've found the type of client base that wants your best and is willing to pay for it. I've left the bottom-fishers behind. I'm now turning down some listings and buyers. I have more time for my business, my preferred clients and my personal life. That rejuvenation is pointing me toward different kinds of clients. It's crazy. Or, maybe it's the "law of attraction." My budget has been a roller coaster since my attitude changed; however, I see the change turning the tide. What's even better, I have others asking me about ACRE® - and wanting to do it - yet still feeding the bottom-fishers. Oh, how tired they look. It's not perfection yet; however, I wouldn't be surviving in real estate this year without a change in my business flow and that's what ACRE® has brought to my business.