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"For real estate professionals who are defending their commissions against the government, consumer groups, and third-parties that want to change the industry while making consumers take on more work and liability, and for consumers who no longer know who or what to believe, Ripping the Roof off Real Estate spotlights the real estate issues that affect each of us."

Editor of Realty Times and author of Bubbles, Booms, and Busts: Make Money in Any Real Estate Market

"Mollie knows the real estate business point-blank. By sheer focus on consulting with clients rather than selling to clients, she operates at the highest fiduciary level--consulting, advising, negotiating, and troubleshooting."

Founder and Chairman of the Board of Keller Williams Realty International and best-selling author of The Millionaire Real Estate Agent and The Millionaire Real Estate Investor

"Occasionally a book comes along that is singular in its achievement of creating possibilities. This must-read book does that, by detailing to real estate professionals how they will earn greater financial, economic, and business rewards by giving the real estate-buying consumers what they've wanted for years: choices on how to pay, without fumbling with discounters."

Founder of the Allen F. Hainge CyberStars®, an elite group of Realtors® who generate business through the use of current technology.

"This book gives a consumer a clear picture of their options in today's market. Wasserman does a great job at demystifying the options and advantages of each, so a consumer can make an intelligent choice. A wise real estate agent would give this book to every consumer they meet! The times, they are a changing!"

Master Certified Real Estate Coach and International Speaker

"This timely book is exactly where real estate should be right now. Ripping the Roof Off Real Estate breaks open the box that holds the untouchable and the unmentionable of a compensation structure that is flawed on many sides - while at the same time Wasserman offers thoughtful solutions. The result is an approach that can be a clear-eyed win-win for both professionals and consumers alike."

President of the Gooder Group & Author of REAL ESTATE RAINMAKER® books on marketing strategies

A "must read" for all forward-looking agents! Ripping the Roof off Real Estate will captivate those whose ethics and professionalism rank high on their list of "most important" things that define how they are perceived and how they do their business.


"An ideal book, Mollies style is very down-to-earth; she exposes a number of hidden aspects of real estate that serve as excellent guideposts for everyday homeowners and investors alike. No rational person could read this and ignore her insightful advice."

Co-Founder of MyST Technology Partners

"Frank and refreshing, Mollie advocates nothing more than for consumers and industry participants alike to simply recognize the need for the economic fundamentals of this industry to keep pace with other very large industries and evolve to create a more valuable and trusting bond between consumers and Realtors®."

Vice President, Marketing and Business Development of VisualTour

"In my thirty years in the real estate industry, no one has ever presented any viable alternatives to the traditional commission system, and it has always been a hotly debated subject. This book is not only a great read, but it contains brilliant ideas that every homebuyer, seller, and real estate professional should use to meet their individual needs. Everyone who reads this book will agree."

Author of Untold Secrets of How Your Real Estate Market Really Works

"Mollie paints a clear picture of what our business is like and has done a great job of describing exactly why we are paid the way we are in terms of the risk/reward nature of the relationship between the client and ourselves. She offers an alternative method of compensation - not discounting - that does not replace what we currently do, but to supplement it and offers choices to the consumer in a way that makes sense for everyone."

ABR, ACRE®, CRS, CyberStar, CyberPro, e-PRO

"A keeper! The chapters on promised service, cost of services, why discount commissions are no bargain, and the potholes where consumers lose most of their money, are worth the price of the book alone."

ePro trainer and author of Dog Eat Dog & Vice Versa - 9 Secrets to Put the Bite Into Your Marketing


"With her wealth of experience, Mollie becomes our guide in the fast-changing world of real estate. She clearly explains why a new way of thinking about real estate services is essential to getting the best value. It's about choices, and how to make the right choices for you and your family."

GRI, CRS, e-PRO, CyberStar, CyberPro, ABR, RECS, PMN, RRC

"Finally, an insightful real estate book. The description of breaking down the commissions for the consumer makes sense when compared to discount brokerages. This book has given me some great fuel for my clients and I recommend this book to every Realtor®!

Jo-Ann McLellan: Canada - The Online Realtor®

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This page is an archive of recent entries in the Industry category.

Clients is the previous category.

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